Tailor-made training
Discover some of our tailor-made training courses. They are presented in detail but are always adapted to your needs, your context and take into account the language spoken by your team. Whether it is TV or radio reporting, newspaper presentation, debate moderation or digital content, we analyse the problem together within your editorial team before offering you one of these reworked training courses based on the duration, the number of people to be trained and the logistical resources available…
In a sector in constant evolution, share the experience of specialists from France 24, RFI and MCD in the field of internet and social networks
SEO - Search Engine Optimization
Finding the right word has always been an important goal for journalists. This is even more true today with the emergence of SEO (Search Engine Optimization). Each word must be chosen carefully so that your written content appears in the first search results carried out by users in the immense ocean of online information.
This course provides participants with the knowledge and skills necessary to implement effective SEO strategies, particularly for Google.
Launching a participative programme
FRANCE 24 is the first international news channel to have launched a participative programme using amateur images only, developing an original programme with 'The Observers' site as inspiration. The Académie's specialists can help every step of the way – from the programme's initial design to the test or pilot episode.
Storytelling on the internet
Internet has opened the door to new ways of consuming news, combined with new production tools. These tools, often free, give the opportunity to tell the news combining different media and varying time frames.
Develop your online audience by using referencing and social networks
Understanding referencing and how to optimally use social networks is vital to reach one's audience. Make sure you have a good position in search engines such as Google, thanks to URL optimization and a range of writing techniques. Learn how to develop your presence on Facebook, Twitter, and Google plus in order to increase your audience and get to know your audience better.
Find reliable and inexpensive information on the internet
Internet is a genuine information mine for journalists. Witnesses, experts, images, and exclusive news are within reach of journalists who know how to navigate the web. Learn how to master this henceforth essential environment for every journalist.
Amateur content and social networks
What can we expect from internet users? How can we encourage them to participate on the air? How to edit their content so that it can be broadcast on professional media? The Academy's experts help you find the best information while avoiding the pitfalls of misinformation
Podcast and videocast
These short audio or video broadcasts constitute a fun part of your website. Take advantage of a multitude of online tools available for free or at low cost. Learn to master these to create new formats and reach new audiences.
The social media survey
France 24 is the first international news channel to have dedicated a team to verifying amateur content from the internet. These photos, videos and testimonials posted online by internet users from all over the world can have real informative value. But how can we draw from this pool while being sure that what we broadcast is correct?