Podcast and videocast
These short audio or video broadcasts constitute a fun version of your website. Take advantage of a multitude of tools available for free or at low cost on the web. Learn to master these tools to create new formats and reach new audiences.
Journalists and editors-in-chief
- Create and distribute audio and video content on the Internet
- Post them to iTunes
- YouTube and Soundcloud, audio and video sharing networks
- SEO and marketing specific to this type of content
share on facebook
share on Linkedin
SEO - Search Engine Optimization
Finding the right word has always been an important goal for journalists. This is even more true today with the emergence of SEO (Search engine optimization). Each word must be chosen carefully so that your written content appears in the first search results carried out by users in the immense ocean of information on the Web.
This course provides participants with the knowledge and skills necessary to implement effective SEO strategies, particularly on Google.
Launching a participative programme
FRANCE 24 is the first international news channel to have launched a participative programme using amateur images only, developing an original programme with 'The Observers' site as inspiration. The Académie's specialists can help every step of the way – from the programme's initial design to the test or pilot episode.
Storytelling on the internet
Internet has opened the door on new ways to consume news, combined to new production tools. These tools, often free, give the opportunity to tell the news combining mediums and varying temporality.