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SEO
Catégorie
Digital

SEO - Search Engine Optimization

Location
On-site
Number of participants
10
Duration
3 days
Level
beginner/advanced
Accroche

Finding the right word has always been an important goal for journalists. This is even more true today with the emergence of SEO (Search Engine Optimization). Each word must be chosen carefully so that your written content appears in the first search results carried out by users in the immense ocean of online information.
This course provides participants with the knowledge and skills necessary to implement effective SEO strategies, particularly for Google.

Objectives
Objectives
  • Realize the importance of search engine optimization (SEO).
  • Discover the rules of search engine optimization.
  • Develop the skills needed to improve the online visibility of websites.
Prerequisites
Prerequisites

Web journalists, press agencies, online news media, bloggers and authors, non-profit media organisations, and anyone who owns a website and wants to attract more traffic to their pages, expand their audience, and increase reader loyalty to what they publish or promote.

Pedagogy
Pedagogy

A theoretical explanation followed by many practical exercises.

Program
Program
  • Highlight the importance of search engine optimization and its role in website SEO.
  • Discover effective keyword research methods.
  • Improve page loading speed.
  • Pay attention to the quality of the links.
  • Write effective titles and precise descriptions.
  • Develop local search engines.
  • Use monitoring and analysis tools.
  • Ethics and compliance challenges.
For the editorial staff
Tailor-made training
Contact us to arrange training sessions for your organisation
Our training courses are entirely personalized, and the content of the modules can evolve in collaboration with your team.
Training not accessible to individuals
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