Radio programme schedule design
Whether musical, informative, or entertaining, radio can take many forms, but it always has a single aim: to speak to its listeners. Which target to aim for? What strategy to adopt? Which formats to choose? RFI's experts can help you create or reposition your programme schedule. With them, discover how to give more coherence to your broadcast.
- Study the parameters that make up a programme schedule.
- Learn about the different audience research methods and their importance to the success of a programme schedule.
- Learn how to define a radio station's editorial line.
- Know the different radio formats.
- Know how to define a radio station's identity.
- Learn how to build and manage a programme schedule.
- Presence of RFI expert in your newsroom during the consulting period
- SWOT study
- Brainstorming meetings with management
- Proposal for a new programme schedule
- Proposed training plan to support teams through the change phase
- Support during the change phase
- Definition of a programme schedule, its objectives, means and relationship with other radio services.
- Rules for planning a programme schedule.
- Definition of the objective, editorial line, programme content, and specifications.
- Quantitative and qualitative studies required for a successful programme schedule.
- Programming strategy for general and thematic radio stations.
- The role of new communication technologies in radio programming.
- The importance of packaging in defining a radio station's identity.
- The basics of programme schedule construction.
- Self-promotion and its importance in radio.
- Planning event programmes.
- Programme management and relations with programme managers: journalists, assistants, producers, etc.
- Study and analysis of some programme schedules.
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