Opinion polls and studies
The audience and notoriety of a media are essential numerical data. They determine whether the target has been achieved and allow the channel to be promoted (advertising, partnerships, etc.). Many institutes offer to carry out surveys. Our experts help you see more clearly in these different offers to obtain the relevant information and use it to improve the antenna.
- Have a precise inventory of the survey offering in a distribution area
- Know how to choose the solutions best suited to your media
- Know others about the presence of your media on the web (internet and social networks)
- Analysis of strengths and weaknesses (inconsistencies, reactivity, etc.)
- Build in collaboration with France Medias Monde experts a coherent and financially sustainable multi-media editorial project
- Be supported to carry out internal development
The France Médias Monde group (FRANCE 24, MCD and RFI) has long and rich experience in both quantitative and qualitative studies and regularly carries out audience surveys, particularly on the African continent, in co-subscription with international broadcasters.
The Academy can contribute to the training of radio/TV professionals in studies and relations with listeners/viewers by organizing courses:
- Allowing us to reflect on and respond to partners' questions and concerns (place and role of studies, how to create and manage a studies department, etc.).
- Initiation and improvement in audience measurement methodologies and concepts (development of questionnaires, exploitation of results) and their applications (audience analysis and competition), both in the field of programming and marketing.
- To train in the production of sales pitches, the development of price lists for marketing and sales managers.
- Devoted to listener/viewer relations: management of mail and Internet user panels. These courses will focus on panels of Internet users which allow studies to be carried out at a lower cost.
- Presence of the France Medias Monde expert within your editorial staff for the duration of the consulting
- SWOT study
- Brainstorming meetings with management
- Proposal for a new organization chart and adapted workflow
- Proposal for a training plan to support teams in the change phase
- Support during the change phase
- Study of different types of editorial synergy: promotion, distribution, creation of multi-media content.
- Management of bi-media editorial teams: convincing of the merits of an approach geared towards the web (for journalists in the core editorial team)
- Multi-support teams: from IT support to reporting
- Promote the acquisition of multi-media skills
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Development of multilingual media
With its three TV channels (French, English and Arabic), its 14 radio antennas and its 16 websites, France Médias Monde can claim expertise in work management in several languages. How to develop synergy between editorial teams working in different languages? Discover the most innovative solutions with our experts and prepare their implementation in your editorial team.
Improved team management
Learn how to acquire and develop skills to build, organize and optimize the effectiveness of your editorial teams. With the editors-in-chief of France Medias Monde immersed in your editorial team, analyze the best methods for running the daily conference, organizing a special edition, ordering a report from a team, planning an operation, managing a budget.
Coaching
Whether it is supporting an editorial director in his new role or helping a presenter to successfully launch a new program, the coaching offered by the France Médias Monde Academy is always adapted to your needs. A senior journalist comes to accompany you to the heart of your editorial staff to support and advise you in an individual and tailor-made manner.