Radio program schedule design
Whether musical, informative or entertaining, radio can take many forms, but it always has a single aim: to speak to its listeners. Which target to aim for? What strategy to adopt? Which formats to choose? RFI's experts can help you create or reposition your program schedule. With them, discover how to give more coherence to your broadcast.
- Study the parameters that make up a program schedule.
- Learn about the different audience research methods and their importance to the success of a program schedule.
- Learn how to define a radio station's editorial line.
- Know the different radio formats.
- Know how to define a radio station's identity.
- Learn how to build and manage a program schedule.
- Presence of RFI expert in your newsroom during the consulting period
- SWOT study
- Brainstorming meetings with management
- Proposal for a new program schedule
- Proposed training plan to support teams through the change phase
- Support during the change phase
- Definition of a program schedule, its objectives, means and relationship with other radio services.
- Rules for planning a program schedule.
- Definition of the objective, editorial line, program content and specifications.
- Quantitative and qualitative studies required for a successful program schedule.
- Programming strategy for general and thematic radio stations.
- The role of new communication technologies in radio programming.
- The importance of packaging in defining a radio station's identity.
- The basics of program schedule construction.
- Self-promotion and its importance in radio.
- Planning event programs.
- Program management and relations with program managers: journalists, assistants, producers, etc.
- Study and analysis of some program schedules.
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