SEO - Search Engine Optimization
Finding the right word has always been an important goal for journalists. This is even more true today with the emergence of SEO (Search engine optimization). Each word must be chosen carefully so that your written content appears in the first search results carried out by users in the immense ocean of information on the Web.
This course provides participants with the knowledge and skills necessary to implement effective SEO strategies, particularly on Google.
- Realize the importance of search engine optimization (SEO).
- Discover the rules of search engine optimization.
- Develop the skills needed to improve the online visibility of websites.
Web journalists, press agencies, online news media, bloggers and authors, non-profit media organizations, and anyone who owns a website and wants to attract more traffic to their pages, expand their audience, and increase reader loyalty to what they publish or promote.
A theoretical explanation followed by many practical exercises.
- Highlight the importance of search engine optimization and its role in website SEO.
- Discover effective keyword research methods.
- Improve page loading speed.
- Pay attention to the quality of the links.
- Write effective titles and precise descriptions.
- Develop local search engines.
- Use monitoring and analysis tools.
- Ethics and compliance challenges.
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Launching a participative programme
FRANCE 24 is the first international news channel to have launched a participative programme using amateur images only, developing an original programme with 'The Observers' site as inspiration. The Académie's specialists can help every step of the way – from the programme's initial design to the test or pilot episode.
Storytelling on the internet
Internet has opened the door on new ways to consume news, combined to new production tools. These tools, often free, give the opportunity to tell the news combining mediums and varying temporality.
Develop the audience on the web using referencing and social networks
Understanding referencing and the best use of social networks is unavoidable to reach one's audience. Make sure you have a good position within the search engines like Google, thanks to optimization of url and a bunch of writing technics. On Facebook, Twitter and Google plus, learn how to develop your presence in order to increase your audience and to know your public better.